Search Takes a Social Turn http://alturl.com/os795
Turning to friends is the new rage in the Web world, extending far beyond established social networking sites and setting off a rush among Web companies looking for ways to help people capitalize on the wisdom of their social circles — and to make some money in the process. Amazon.com now allows its shoppers to connect to their Facebook accounts so that Amazon can display their friends’ favorite books, films and other products. TunerFish, a start-up owned by Comcast, lets users share what television shows and movies they are watching, mapping out an up-to-the-minute TV guide of programs gaining in popularity among their friends. And Loopt, a location-focused social network with 3.4 million registered users, recently began showing them which of their friends liked a particular restaurant.
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