In 2007, Justin Kan, a San Francisco developer, decided he would start documenting every moment of his life and stream it to a Web site for anyone to watch.
Those who were interested could see Mr. Kan wandering around, going to board meetings, eating lunch and engaging in other mundane, and sometimes unpleasant, activities. After a few months of the experiment, he turned the project into Justin.tv, a Web site that makes it possible to stream yourself to viewers over the Web.
Now Justin.tv is trying to encourage its users to begin streaming more content from their mobile phones. And to enable this, the company announced on Thursday the release of a free downloadable application for the iPhone.
Caleb Elston, a developer at Justin.tv, noted in a company blog post that he had seen a 20 percent increase in video streaming since the company unveiled a similar mobile broadcasting app for the Android platform. Mr. Elston said his company’s new apps “are the easiest, highest quality and most reliable ways to share what’s happening right now.”
The iPhone streaming app has a simple, one-click button to begin broadcasting, and it offers users the ability to share their broadcasts on social networking sites, including Twitter and Facebook. The streams will work over 3G or WiFi.
Although Justin.tv is not the first to offer this kind of experience, the company has a lot of users. Some streaming channels on Justin.tv get as many as 50,000 active viewers, and there are over 2,000 active channels at any moment.
But some of the more heavily viewed channels are sometimes illegal, and the Web site continues to struggle with users who stream content illegally on the service.
Earlier this year, the Ultimate Fighting Championship subpoenaed Justin.tv because its users were illegally broadcasting U.F.C. fights. Other large corporations have complained about illegal streaming in the past.
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