Internet has successfully stormed its way from the corner of a room to the living room television, this time with a big brand label. Sony is making its way towadrs connecting the Internet with the TV with a lineup of electronics that features built-in Google TV. The high-definition sets will have LCD screens ranging from 24 inches to 46 inches, with retail prices ranging from $599 to $1,399. All the models are capacitated with internet accessibility using built-in Wi-Fi. Sony being one of the pioneers in launching Google TV will stand out in the market this fall. Sony has inbuilt a software platform that lets users access the Internet on their TV to do things like search for program/show information, watch online videos or stream on-demand movies from Web-based services such as Netflix and Amazon.com's Video on Demand.
Behind the screen picture is that's half a dozen engineers working over the summer at Google's Mountain View, Calif., offices to fine-tune its version of Google TV especially for Sony. It is expected that the other TV manufacturers are to follow up with their own sets early next year. The questions raised in the market are, Will Sony be benefitted by getting ahead in this race? will it end up Big like other Internet television pioneers or end up with arrows in its back? The officials of Sony Electronics' television business are betting on success. There are three reasons cited why this generation of Internet-connected televisions will fare better than its predecessors.
1. The Internet is faster now. Back in 1995, Web TV with dial-up modems were the gateway to the Web. Pages took seconds and downloading pictures could take minutes. Bandwidth speed today facilitates viewers to stream high-definition movies.
2. There's a lot more to watch on the Web now besides homemade cat videos. Netflix's Instant Watch service has more than 25,000 titles. Amazon's Video on Demand lets viewers rent thousands of movies and TV shows.
3. Sony's ability to build Google TV right into its sets means consumers won't have to fumble with an extra box, one of several key factors that killed previous attempts to bring the Internet to the TV.
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